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March 28, 2017

Ladies in Levi’s share empowering stories for Women’s Month

Actress, host, model and humanitarian Antonette Taus values comfort above all else, but still believes in the importance of looking good, which is why Levi’s is the best jeans for her, as a brand that values both style and comfort.

In celebrating Women’s Month this year, Levi’s presents successful women to share stories, life hacks, their very own Levi’s experiences, and how the brand empowers them to perform their daily tasks and fulfill their long-term goals. 
Antonette Taus, who runs humanitarian organizations CORA cares and Hashtag Lunchbox PH, loves how Levi’s 710 Skinny that will help her juggle her work as an actress, and her charity work. 

These outstanding female achievers from different industries—host and chef China Cojuangco-Gonzales, model Lou Muñoz, celebrity chef and restaurateur Jackie Laudico, actress and humanitarian Antonette Taus, and sought-after makeup artist and breast cancer awareness advocate Pong Niu—relate how important fashion is to their lifestyles. 

For instance, Cojuangco-Gonzales who admits that her life changed when she embraced motherhood, says she values comfort and flexibility when it comes to clothing. 

She says, “To be honest, I’ve gained a lot of weight since I became a mother and worked as a chef—which doesn’t help at all. I like to wear something that keeps me comfortable and helps me move freely, without being too conscious about my size at the moment.”
Chef Jackie Laudico says Levi’s has always been innovative, helping every woman find the perfect pair of jeans, no matter what shape and size they are. 

Laudico, who spends most of her time in the kitchen, explains that the times have made fashion more relevant for people in her industry. 

As a celebrity chef, Jackie Laudico needs to be well-presented at all times, and Levi’s helps her in this endeavor. 

“At present, there’s what you call celebrity chefs, so people want to meet the personalities behind the food. This makes us more aware of the need to be well-dressed and well-presented all the time,” she adds. 

Taus, who runs humanitarian projects and organizations like Hashtag Lunchbox PH and CORA (Communities Organized for Resource Allocation) Cares, affirms that when it comes to fashion, comfort is the most important factor. “I do not want to be in pain for fashion, but I also believe in looking good, being presentable, and dressing appropriately.”

Taus discloses that jeans have played a huge role in her aim of looking and feeling good. “Since I straddle the entertainment and humanitarian fields, I literally run from one event to another. My life lately has been me living in jeans. But then, even when I was younger, I was always a jeans girl.” 

Ladies living in Levi’s 

On jeans, these ladies agree that Levi’s has always been their most trusted brand. 

“Levi’s gets me through my day, both in style and in comfort, which goes hand in hand for me,” Muñoz happily reveals. 

Niu, meanwhile, asserts that Levi’s jeans greatly helps her perform all her daily tasks. “’Yung work ko kasi, kailangan on-the-go ka. I have to run here and there while being comfortable. Being in Levi’s jeans, with its high-quality material, talagang pasok na pasok siya sa activities ko and sa lifestyle ko.” 

Laudico appreciates how Levi’s has always been an expert, “not just in fit but also in technological innovations, fabrics and finishes, and in making women feel good.”

The celebrity chef even shares her very own ‘live in Levi’s’ story, recalling that her first pair of Levi’s belonged to chef Lau—it was his high school jeans. “Of course, because it was a Levi’s 501, he had kept it all those years. One day, he gave it to me. I loved it so much. It was basically my boyfriend jeans way before there were actually boyfriend jeans. That was my favorite pair of jeans. It was so sturdy—it lasted for 15 years.” 

Go-to Levi’s pair 

The lovely ladies also have their favorite Levi’s jeans. 

 Chef China Cojuangco-Gonzales stays comfortable and confident with the Levi’s 311 Skinny, which hugs her legs, lifts her behind, and hides her tummy while giving her the flexibility she needs.  

As a chef, a mom and a wife, China Cojuangco-Gonzales needs a pair of jeans that gives her both style and comfort: the Levi’s 311 Skinny. 

For Cojuangco-Gonzales, it is the 311 Skinny of the shaping collection. “This pair makes me look thin, lengthens my legs, hides my tymmy, and lifts my butt. I can cook with it, and I can kneel, sit, and basically do any movement that I want still feeling comfortable and beautiful.” 

Lou Muñoz recommends the 711 Skinny jeans, which lengthens the legs, lifts the behind and hides the tummy, making every woman look and feel confident. 

Muñoz pitches for the Levi’s 711 Skinny. “It lies just above your hips,” she tells ladies. “Your muffin tops won’t show.” 

For Taus, the journey of finding the right pair of jeans has been difficult, but Levi’s led her to ‘the one’. 

“Everybody is born with a set of unique gifts and traits. If you combine your life experiences with those gifts, you basically find the recipe for your own destiny. It’s unique for every individual. Finding the best jeans for you is exactly like that. With me, it’s definitely the 710 Skinny, because it just fits in all the right places,” she says. 

On why Levi’s is her favorite brand, Niu said, “Because of Levi’s soft fabric, I can easily move. It elongates my short legs, accentuates my hips, and gives shape to my behind. It gives me so much comfort when I take care of my kids and do my work.” 

On empowering women 

When asked by Levi’s to share advice on how to succeed in life, these remarkable women are generous with their tips. 

Cojuangco-Gonzales claims that the secret is to do what you love while thinking of your future. “There are some people you will encounter in your life na sasabihin na you don’t have to be happy with what you do as long as you have money. This is something I fiercely oppose from the very beginning, kasi syempre, your passion has to be your number one, and then comes your income.”

She adds, “You can follow your dreams and also think of your future. You have to make sure that you will be able to sustain your lifestyle.” 

Lou Muñoz has been in the modeling industry for nine years now, even if she says she does not have the typical model body. She inspires women to embrace who they are and follow their dreams.
Muñoz, meanwhile, reminds ladies to be contented and be responsible. “For me, success is contentment. You have to be fine with what you have. To be confident in your own skin and be socially responsible—that’s very important.”

Taus stresses on the importance of believing in yourself, and fighting for what you believe in. “I insist that nobody should have a reason to think that they’re not strong enough or not man enough. If you believe in what you think is good and true in your heart, and you believe that you have a special set of gifts to fight for what you stand for, then that’s your path.”

Pong Niu, sought-after make-up artist and breast cancer advocate, also values comfort and flexibility in fashion, so she chooses the timeless Levi’s brand. 

Finally, Niu, who is also a breast cancer awareness advocate, advises women to trust in the Lord. “Pray and have a deep connection with the Lord. Remember Psalm 119:50: “My comfort in my suffering is this. Your promise preserves my life.” 

Pong Niu shares what she loves about Levi’s is its soft fabric, comfort and the way it elongates her legs, accentuates her hips and lifts her behind. 
“It sounds like a cliché, but it’s really the Lord we hang on to. We get our strength from the Lord.” 

The Levi’s® brand epitomizes classic American style and effortless cool. Since their invention by Levi Strauss & Co. in 1873, Levi’s® jeans has become the most recognizable and imitated clothing in the world—capturing the imagination and loyalty of people for generations. Today, the Levi’s® brand portfolio continues to evolve through a relentless pioneering and innovative spirit that is unparalleled in the apparel industry. Our range of leading jeans wear and accessories are available in more than 110 countries, allowing individuals around the world to express their personal styles. For more information about the Levi’s® brand, its products and stores, please visit

ASUS Unveils Its Newest Premium ZenBook line-up in a Gender Bender Fashion Show Collaboration with Renowned Designer Rajo Laurel and newest product ambassador Isabelle Daza

Asus Philippine successfully unveiled the all new ZenBook 3 Deluxe during “Transcendence: Breaking Barriers, Beyond Limits,” on March 17, 2017.

ASUS unveiled ZenBook 3 Deluxe (UX490), a more powerful variety of the premium ZenBook 3, the world’s most prestigious laptop. This sublime, all-aluminum laptop is only 12.9mm thin, weighs less than 1kg in a 13-inch-class chassis, and is gilded by a 14-inch ultra-narrow-bezel display—making it the perfect balance between productivity and portability.

ASUS together with celebrated fashion design guru, Rajo Laurel, uplifts technological innovation to the next level with the all new premium ZenBook line-up. 

During the event, Asus also presents its newest product ambassador well known model and showbiz celebrity Isabelle Daza.

Asus Philippines unveiled the all new ZenBook 3 Deluxe and paid homage to one of the country’s most prolific design icons, Mr. Fashion Laurel during “Transcendence: Breaking Barriers, Beyond Limits,” event held at Shanri-La Hotel, Bonifacio Global City, Taguig. In photo are (L-R) Mr. George Su, ASUS Philippines Systems Group Country Manager (3rd from left), Isabelle Daza, Rajo Laurel, Product Marketer for Consumer Notebooks Yukari Abe (1st from left), Product Manager for Consumer Notebooks Joey Nocom (3rd from right) , Intel Representative GP Padit (2nd from right) and ASUS PR Head Anvey Factora (1st from right).

To celebrate the launch of ASUS’ most premium laptop to date, the company collaborated with Rajo Laurel, one of the country’s most esteemed fashion designers in a versatile gender bender fashion show at the Shangri-La at the Fort. Laurel and ASUS share the same language when it comes to its respective creations—beauty, sophistication, elegance, and empowerment. It is the workmanship and artisan quality that makes ASUS and Laurel's pieces distinct and world-class.

MAC Cosmetics served as the official makeup sponsor for the fashion show.

Committed to empowerment and innovation, the sensibilities of ASUS ZenBook and Rajo Laurel's works are always new, elegant, powerful, and meant to be admired as a masterpiece of its class.

Engraved in ZenBook 3 series’ DNA is unprecedented performance, whereas ZenBook 3 Deluxe transcends this characteristic with its latest 7th Generation Intel Core processor, up to 16GB of 2133MHz LPDDR3 RAM and an ultra-fast 1TB PCI Express®(PCIe®) SSD – one of the largest capacity SSDs available. Meanwhile, its expanded auxiliaries include two USB Type-C™ (USB-C™) ports that are Thunderbolt™ 3-enabled with support for 40Gbps data transfers, dual 4K UHD external displays and power delivery.

The ZenBook 3 Deluxe is a maestro’s masterpiece with its bewitching design that is sure to captivate anyone who sets its gaze on it. Its dual phase-anodized unibody is finished in two nature-inspired shades: Royal Blue and Quartz Grey. The laptop features the quintessential Zen-inspired spun-metal finish, etched with the signature ZenBook 3 series golden edge highlights and unique golden ASUS lid logo. Added to that is a heavenly quad-speaker Harman Kardon audio system and loudness-enhancing smart amplifier that delivers a sound like no other.

Versatile More Than Ever

Time and again, ASUS pushes the envelope to achieve more than it can imagine.

Guided by a design philosophy to Never Compromise, the ZenBook 3 Deluxe is masterpiece adorned with an unrivaled beauty where every angle, every detail, possesses a meticulous attention to detail. Its impeccable curves are carved from a single block of premium aerospace-grade aluminum alloy – 50% stronger than standard alloy – that undergoes a 40-step process to create the iconic ultra-fine-spun-metal finish with its argent and silky sheen. Afterwards, a complex two-phase anodizing process is then used to create the elegant golden diamond-cut edges and unique golden ASUS lid logo. The conclusion is but a masterpiece that deserves recognition for its balance of productivity and portability.

Transcended Performance

ASUS ZenBook 3 Deluxe builds on the unprecedented performance of the ZenBook 3, and perfects it even more by using only but the best in terms of components: 7th Generation Intel Core i7-7500U with 16GB of 2133MHz ultra-fast, power-saving LPDDR3 memory, and an up to 1TB PCIe® 3.0 x4 SSD that is three times (3X) faster than SATA SSDs.

In terms of unmatched expandability and velocious connections, the ZenBook 3 Deluxe is equipped with two USB-C ports with support for Thunderbolt™ 3, which enable up to 40Gbps data-transfer speeds — twice the bandwidth of Thunderbolt 2 and eight times (8X) faster than USB 3.0. The Thunderbolt 3-enabled USB-C ports also support power delivery and enhanced graphics options to improve productivity or gaming performance, with support for dual 4K UHD external displays. A special high-capacity 46Wh lithium-polymer battery, shaped to fit precisely into its incredibly thin profile, gives ZenBook 3 Deluxe up to 10 hours battery life for all-day mobility.

This performance feat in the ultra-thin ZenBook 3 Deluxe is made possible by the genius of the ASUS engineers who invented a brand-new cooling system using cutting-edge components including a miniature fan with a liquid-crystal-polymer fan impeller that is just 0.3mm thick, and a copper-alloy heat pipe with walls that are a mere 0.1mm thick. This innovative cooling system is just 3mm high, and the warm air from the interior is gently expelled via hidden vents in the hinge. The overall design allows for efficient and placid cooling — even under full loads.

Refined Sights and Sound

The mesmerizing 14-inch Full HD (1920 x 1080) display on ASUS ZenBook 3 Deluxe has an ultra-narrow 7.46mm bezel that gives the ZenBook 3 Deluxe an impressive 77% screen-to-body ratio, lessening visual distractions for optimized productivity. Meanwhile, its wide-viewing-angle technology offers an undistorted color and contrast at viewing angles up to 178° making collaboration and screen sharing a walk in the park. But apart from its elegance, the display also packs loads of durability with its edge-to-edge layer of Corning® Gorilla® Glass 5.

By harnessing the power of exclusive ASUS display technologies, the ZenBook 3 Deluxe delivers a visual feast to any user with optimized hardware and software components combined to deliver the best possible imagery. The wide 100% sRGB color gamut and TV-grade 1000:1 contrast ratio ensure more-vivid, more-lifelike colors, and ASUS Splendid technology fine-tunes display parameters to ensure superb color accuracy while also providing automatic optimization for any kind of image. ASUS Tru2life Video is a remarkable real-time video enhancement technology that optimizes the appearance of every pixel in every video frame, delivering a 200% contrast improvement and pin-point sharpness. 

To ornate ZenBook 3 Deluxe with incomparable audio capabilities, the ASUS Golden Ear team cooperated with audio specialists Harman Kardon to produce the next Generation of ASUS SonicMaster Premium audio technology. ZenBook 3 Deluxe has an array of four separate high-quality speakers designed to deliver true surround-sound that envelops the user with cinema-quality audio. A special four-channel smart amplifier ensures the maximum volume from the speakers with zero distortion, for powerful, clear immersive sound.

Superb Ergonomics

Designed with the needs and wants of mobile professionals in mind, the ZenBook 3 Deluxe features an edge-to-edge keyboard with full-size keys and an improved 1.2mm key travel for maximum typing comfort and accuracy. A colored backlight golden for the Royal Blue model gently illuminates the keys to ensure maximum productivity in any lighting condition.

The ultra-smooth glass-covered touchpad supports Windows Precision Touchpad (WPT) technology and incorporates palm-rejection technology, multi-touch gestures and handwriting support. The touchpad also features a fingerprint sensor conveniently located at the top right corner. This allows users to securely and rapidly unlock ZenBook 3 Deluxe with a single touch using Windows Hello, and it also supports secure authentication in compatible apps and programs.

With all said and done, the ZenBook 3 Deluxe outshines its predecessor and elevates itself to a class like no other, making it the world’s most prestigious laptop.

ASUS Offering More Premium Zenbook Notebooks

ASUS today also announced the ZenBook UX430 and UX530 which are sophisticated, elegant and stylish thin-and-light laptops with large slim-bezel displays in an ultra-compact form factor. These thrilling models offer the productivity benefited from its larger displays without the usual size and bulk penalty.

They are also the thinnest-ever ZenBook models to feature high-performance discrete graphics.

ZenBook UX430 has a 14-in display in a compact travel-friendly body that is as small as many 13-in laptops. This remarkable achievement is made possible by the ultra-narrow 7.18mm bezel, giving an 80% screen-to-body ratio for maximized productivity and comfort. This compact display allows the chassis size to be minimized for optimum portabie.

It also offers a stunning performance powered up to the latest 7th Generation Intel® Core™ i7 processor with up to 16GB of DDR4 RAM, up to 512GB of fast SSD storage, and NVIDIA® GeForce® 940MX discrete graphics. ZenBook UX430 is available in three gorgeous colors featuring our icon spun-metal finish, with selected colors additionally introducing a brand-new crystal-like coating created using an advanced nano-imprinting lithography (NIL) process.

ZenBook UX530 is designed for users needing a larger 15.6-inch slim-bezel display in a body much smaller than most laptops in its class. It offers the same powerful components, with the addition of ultra-high-performance NVIDIA GeForce GTX 950 discrete graphics. ZenBook UX530 is available in Quartz Grey which features the beautiful NIL coating.

Commenting on ASUS notebook’s overall performance, ASUS Philippines Systems Group Country Manager George Su said: “The Zenbook 3 Deluxe, Zenbook UX430 and UX530 are the newest addition to the premium Zenbook family – and I am incredibly proud of ASUS notebook’s market performance over the past few years in the Philippines.”

“Intel and ASUS have been working together for nearly three decades to deliver premium computing experiences. As the notebook segment continues to innovate globally and locally, we at ASUS are excited to collaborate more with our industry partners to create match-made-in-heaven devices that will push innovation forward for incredible new experiences.” Su concludes.


Tune into ASUS Philippines’ social media pages for more information on local pricing and availability. The Zenbook 3 Deluxe can be pre-ordered through this link:

Zenbook UX490 Full Specification

Model NameASUS Zenbook 3 Deluxe UX490
On board processorIntel® Core™ i7-7500U Processor, 2.7GHz (4M Cache, up to 3.5GHz)
Operating SystemWindows 10 Home (64bit)
Memory Max.LPDDR3 16GB
StoragePCIEG3x4 512G M.2 SSD or 1TB M.2 SSD
Display14.0’//LED Back-lit//Slim 300nits//FHD 1920×1080 16:9//Glare//NTSC:72%//WV//60Hz
External video display modesHDM I2.0
Video GraphicsIntel® HD graphics 620
Wireless(Module)802.11ac+Bluetooth 4.1 (Dual band) 2*2
Connectors1x USB3.1 Type C (gen 1), 2x USB3.1-Type C(Gen1)
1x Headphone-out jack
1 x Thunderbolt
1x USB3.1-Type C(Gen1
Sonic Master
Weight0.90 KG (Without Battery) 
 1.00 KG (with 4 cell battery)
Dimension32.9(W) x 12.0(D) x 0.00 ‾ 1.29 (H) cm
AC Adapter65W AC Adapter
Output : 19V DC, 3.42A, 65W
Input : 100‾240V AC, 50/60Hz universal
Battery46WHrs, 2S2P, 4-cell Li-ion Polymer Battery Pack
Keyboard typeIlluminated Chiclet Keyboard
SoftwareASUS Smart Gesture
ASUS Splendid
ASUS WebStorage Sync Agent
SecurityTPM (Firmware TPM)
Supplied AccessoriesSleeve

Zenbook UX530 Full Specification
Model NameASUS Zenbook 3 UX530
On board processorIntel® Core™ i7-7500U Processor, 2.7GHz (4M Cache, up to 3.5GHz)
Operating SystemWindows 10 Home (64bit)
Memory Max.DDR4 16GB
StorageSATA3 512G M.2 SSD
Display15.6’//LED Back-lit//Ultra Slim 300nits//FHD 1920×1080 16:9//Anti-Glare//NTSC:72%//WV
External video display modesHDM 1.4
Video GraphicsNVIDIA® GeForce® GTX 950M ( N16P-GT) + Intel® HD graphics 620
Wireless(Module)802.11ac+Bluetooth 4.1 (Dual band) 2*2
Connectors2x USB 2.0, 1x USB 3.0, USB3.1 Type C (gen 1)
1x Headphone-out & Audio-in Combo Jack, HDMI, USB3.1-Type C(Gen1)
Lan:10/100/1000 Mbps
AudioBuilt-in speaker
Built-in microphone
Weight1.33 KG (Without Battery) 
 1.63 KG (with 3 cell battery)
Dimension36.0(W) x 24.6(D) x 1.69 ‾ 1.69 (H) cm
AC Adapter90W AC Adapter
Output : 19V DC, 4.74A, 90W
Input : 100‾240V AC, 50/60Hz universal
Battery50WHrs, 3S1P, 3-cell Li-ion  Polymer Battery Pack
Keyboard typeIlluminated Chiclet Keyboard
SoftwareASUS GiftBox,Smart Gesture, Splendid, WebStorage Sync Agent
McAfee Internet Security(Trial version)
USB Charger+
SecurityTPM (Firmware TPM), Fingerprint sensor
Supplied AccessoriesCarry bag + USB3.0 to RJ45 cable + HDMI to VGA cable

Zenbook UX430 Full Specification
Model NameASUS Zenbook 3 UX430
On board processorIntel® Core™ i7-7500U Processor, 2.7GHz (4M Cache, up to 3.5GHz)
Operating SystemWindows 10 Home (64bit)
Memory Max.DDR4 8GB
StorageSATA3 256G/512GB M.2 SSD
Display14.0’//LED Back-lit//Ultra Slim 300nits//FHD 1920×1080 16:9//Anti-Glare//NTSC:72%//WV
External video display modesHDM 1.4
Video GraphicsIntel® HD graphics 620
Wireless(Module)802.11ac+Bluetooth 4.1 (Dual band) 2*2
1x USB 2.0, USB 3.0, USB3.1 Type C (gen 1)
1x Headphone-out & Audio-in Combo Jack, micro HDMI,USB3.1-Type C(Gen1)
Lan:10/100/1000 Mbps
Built-in speaker
Built-in microphone
Audio by ICEpower®
1.00 KG (Without Battery) 
 1.30 KG (with 3 cell battery)
Dimension32.4(W) x 22.5(D) x 1.59 ‾ 1.59 (H) cm
AC Adapter
45W AC Adapter: Output: 19V DC, 2.37A, 45W: Input: 100‾240V AC
50/60Hz universal
Battery46WHrs, 2S2P, 4-cell Li-ion Polymer Battery Pack
Keyboard typeIlluminated Chiclet Keyboard
SoftwareASUS Smart Gesture, Splendid, WebStorage Sync Agent
TPM (Firmware TPM)
HDD User Password Protection and Security
BIOS Booting User Password Protection
Fingerprint sensor
Supplied AccessoriesCarry bag + USB3.0 to RJ45 cable + HDMI to VGA cable

March 27, 2017

Epson High-Brightness Projector Wins iF Design Award 2017

High-Brightness Laser Projector

TOKYO, Japan - Epson’s EB-L25000U high-brightness 3LCD laser projector has been named an iF Design Award 2017 winner by Hanover-based iF International Forum Design GmbH.

Created in 1953, the iF Design Award is recognized around the world as one of the most prestigious awards for innovative industrial product design excellence. Products are evaluated based on a wide range of criteria, including practicability, workmanship, consideration of environmental standards, degree of elaboration and innovation, functionality, usability, safety, aesthetics, and universal design. This year’s winners were selected from more than 5,500 entries from 59 countries by a 58-member jury comprised of experts from around the world.

The bright and powerful EB-L25000U is designed for outdoor signage, exhibition halls, concert halls, and other large venue applications. This projector features a new cooling system and a sealed, smoke-proof optical engine allowing it to be used in harsh staging conditions.Offering the kind of outstanding usability and installation flexibility required by staging professionals, the projector is designed for maximum practicability. It has a bold, rugged build and scratch-resistant surfaces while ease-of-operation is ensured with 360-degree projection flexibility. A built-in handle frame helps to ensure safe and easy transport, installation, and flexibility.

Hiroaki Sakai, general manager of Epson’s Imaging Products Design Department, said, “We are putting a lot of effort into creating designs that merge outstanding usability with stylishness. Critical to this process are the insights we gain by visiting customers in the field. I think the jury panel appreciated that the EB-L25000U has the toughness, safety features, and reliability required by professionals. We are committed to listening to customers and providing uncompromising designs.”

An award ceremony was held in Munich, Germany, on March 10.

SM Supermalls earns its fifth Platinum as Philippines’ most trusted shopping mall brand

The latest Reader’s Digest Trusted Brands Awards awarded SM Supermalls with the coveted Platinum after the mall brand received an overwhelming 67% of votes from the Philippines. Platinum awards are given to brands that garner tremendous scores against nearest survey competitors.

US-based family magazine, Reader’s Digest, commissioned Sydney-based Catalyst, a leading independent research agency, to conduct polls that involve 44 categories of products and services within Asian markets. A total of 4,000 respondents, who were subscribers of the magazine, were asked to take a paper-based survey. Another 4,000 respondents, selected to represent the demographics of the general population, were polled through a survey online. Data collected from both sources were combined to achieve the results.

In the Philippines, 1,000 respondents were selected and asked an open-ended question to determine the brand they trust most by rating them according to six qualitative attributes: trustworthiness and credibility, quality, value, understanding of consumer needs, innovation, and social responsibility.

SM Supermalls earned a Trusted Brand rating of 2,876 under the shopping mall category after receiving 67% of votes. The final rating was obtained by multiplying the total number of votes by the brand’s average score for the six qualitative characteristics. Data released by Catalyst also shows that SM has received a high trust rating as a “power brand,” based on share of votes. Also landing in the top ten brands under the shopping mall category is SM Mall of Asia.

Catalyst has been working with Reader’s Digest for Trusted Brands for the last five years. SM Supermalls has bagged the Platinum each year, totaling to five Platinum Trusted Brand awards since 2013. These recognitions affirm SM’s solid and unwavering commitment to innovate and promote an extraordinary mall experiences for customers that helped position SM as a trusted brand for Filipino consumers.

Shopback redefines smart online shopping with cashback rewards system

E-commerce has increasingly changed the way people shop for consumer goods. Online stores like Lazada and Zalora in particular are favored in large part by Filipinos due to the huge discounts they offer on top of the added convenience of delivering purchased goods directly in their doorsteps.

Since its launch last year, the Philippine franchise of Southeast Asia's largest and fastest growing online loyalty platform has been making a good thing even better for thousands of online shoppers. Offering rebates they call “cashbacks,” ShopBack ( has been returning up to 30 percent of what consumers pay for a particular item or service. This is on top of any discount the online store is already offering. 

Such cashbacks are not only given to shoppers of Lazada and Zalora but also to over 350 other popular online shopping destinations. 

“We at ShopBack not only help Filipinos get the best deals and discounts, but we even give cashbacks which is actually giving your cash back,” explains ShopBack Philippines country head Kristina Ay-ay. 
“Here’s how it works. When you shop online at say, Lazada or Zalora through ShopBack, a portion of your purchase is returned to you within 48 hours in your ShopBack account even if your mode of payment is cash on delivery to the store. This translates to extra, unlimited savings whenever you shop online.”

Ay-ay said the cashback is made possible through commissions earned by ShopBack from partner merchants with every completed sales transaction. ShopBack then shares a portion of its commission with the shopper. 

“Our partner merchants reward us with a commission for referring you to shop on their site. But instead of keeping the commission to ourselves, we are sharing them with our consumers,” Ay-Ay pointed out. 

Although ShopBack employs a loyalty scheme similar to other point system rewards programs and credit card rebates, what sets ShopBack apart from the rest is that the cashbacks are immediately credited to registered users. 

Once the amount of cashback accumulates to a certain point, it is then deposited to the shopper’s bank, GCash or PayPal account which he or she can either withdraw or use as payment for future purchases.

This sharing system, developed by six enterprising individuals in Singapore, began when ShopBack was founded in 2014. Following the very favorable public reception there, ShopBack was subsequently introduced in Malaysia, Indonesia, and the Philippines and will be launching in Thailand within the year. 

Now with over 1,300 global and local e-retailers in the Southeast Asian region, ShopBack is now the leading player in its field. 

And with almost half a million subscribers within a span of one year, ShopBack is obviously a big hit for Filipino consumers. But Ay-ay is not stopping there as she intends to make ShopBack an even more indispensable shopping portal and further evangelize on the benefits of its cashback system.

ShopBack will soon provide aggregated reviews and head-to-head comparisons in order to provide consumers with more informed decisions when they shop on the site. 

“We want every Filipino to be able to save as much as they can when shopping online. That’s ShopBack’s promise,” Ay-ay concluded.

Indeed, smart shopping has never been this rewarding. Visit now.

About ShopBack
Established since 2014, ShopBack now powers over 1300 global and local e-retailers and has grown to become Southeast Asia's largest and fastest growing online loyalty platform. Redefining the digital landscape in the region, the company leverages technology to solve information asymmetry and develop innovative solutions to enable smarter purchasing decisions.


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