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October 17, 2017

ComCo Southeast Asia marks first year with major industry awards, new business wins and Camp ComCo mentorship program launch

Fast-rising and award-winning communications agency ComCo Southeast Asia marked its first year with the winning of two Quill Awards of Excellence and major new business wins as well as the launching of an industry-academe linkage and mentorship program designed to discover and develop new trailblazers in the field of communications.

In its first year, ComCo Southeast Asia already bagged two Quill Awards of Excellence from the International Association of Business Communicators (IABC). In photo are the Quill Awards delegates of ComCo Southeast Asia (from left): AC Recio, Brand Communications Associate; Rachel Syfargo, Brand Communications and Operations Director; Harvey Llamosa, Executive Projects Associate; Ferdinand Bondoy, Regional Integration and Executive Director; Christine Li, Internal Affairs Director; and Joan Icotanim, Brand Communications and Administration Director.

At the 15th Quill Awards, ComCo Southeast Asia bagged the Award of Excellence in the Social Media Program Category for “Bringing in the Fun in a Hot Election Season: The Vote M&M’S 2016 Campaign,” a social media-focused integrated communications campaign for M&M’S that maximized election inspired executions for the brand such as the engagement of influential bloggers as campaign managers of the three competing M&M’S Candy-dates, miting de avance, campaign jingles and posters, motorcade, press rounds and other online and on-ground collaterals.

It also took home the Award of Excellence in the Marketing, Advertising and Brand Communication Category for “Igniting Brand Love – The Launch of ComCo Southeast Asia”. As ComCo Southeast Asia highlighted three core elements in its launch – New PR, Entrepreneurship and Southeast Asia market access, the company introduced its products and services through integrated brand communications to include public relations, social media, merchandising and B2B marketing.

As ComCo Southeast Asia celebrates its first year, it continues to expand its portfolio of clients by winning new major accounts such as Bridal Gallery, World Vision, Oakley, Called to Rescue, Angkas motorbike hailing application, Reef and Eastern Communications. In its first year of operation, ComCo’s clients already included MARS Chocolates (M&M’s & Snickers), Electrolux, WWF, AirAsia, Goodyear, Lamoiyan Corporation’s Licealiz, TCL, Platinum Karaoke, Pioneer Insurance, United Nations Population Fund (UNFPA) and BPI-Philam Life Assurance. It has also worked on several award-winning projects such as the Snickers Don’t Drive Hungry Campaign, which bagged the Silver Awards in Creative Use of Media and Promo and Activation at the recently held Kidlat Awards and named Finalist in Best Use of Ambient Media at Spikes Asia. ComCo also worked for TCL’s Inspiring Bonding Moments Campaign in the Philippines, which was accorded Highly Commended in the Mumbrella Asia Awards.

ComCo also recently launched the ComCo Mentorship Program or Camp ComCo, designed to discover and transform communication, marketing and multimedia students / fresh graduates into revolutionary professionals of the new disciplines of New PR and Smart Social. The three-month comprehensive industry linkage course and apprenticeship program seeks to awaken creative rebels and arm them with the skills they need to rise above the clutter and create groundbreaking and life-changing communication programs.

Among the many disciplines included are courses in New PR, a strategy based, content driven and channel agnostic way of doing PR and Smart Social, a holistic and integrated approach in the maximization of digital and social channels, to effectively reach and engage audiences and help influence change. Presented in three phases, Skills Calibration, Strategic Communications Immersion and Specialization Elective, Camp ComCo curriculum is facilitated by ComCo Southeast Asia’s pool of marketing and communication experts and its network of industry practitioners in the region. Camp ComCo gives participants the opportunity to interact with experts in the field, work on actual communication projects and learn about the latest trends in the industry.



A dream team commandeered by its Regional Integration and Executive Director Ferdinand Bondoy, this pioneering band of communications professionals has decades of leadership experience in the industry, has successfully managed more than 120 varied brands, and has won a staggering number of 41 awards. In photo are (from left): Tricia Cusi, Marketing and Intelligence Director; Rachel Syfargo, Brand Communications and Operations Director; AC Recio, Brand Communications Associate; Ferds Bondoy, Regional Integration and Executive Director; Harvey Llamosa, Executive Projects Associate; Christine Li, Internal Affairs Director; and Joan Icotanim, Brand Communications and Administration Director.

“We are honored in what ComCo Southeast Asia has accomplished in its first year. We never imagined that we will grow this fast, service some of the biggest brands in the region and work alongside the major players in the industry. We are honored with the growing trust and confidence of our clients, partners and other key stakeholders. We take this as a challenge and inspiration to continue in igniting brand love and social change together with our partner brands and organizations. And with the formal launch of Camp ComCo, igniting talent becomes our solid commitment too,” said Ferdinand Bondoy, Regional Integration and Executive Director of ComCo Southeast Asia.

ComCo Southeast Asia looks forward to helping more businesses and brands ignite brand love and social change among its stakeholders and customers as it launches its new website www.comco-hq.com, which not only includes more details on their services and recent campaigns but includes content and articles to help brands and marketers build their business. ComCo has also moved to its new office on the 32nd floor of BPI-Philam Life Building in Ayala Avenue, Makati.



To find out more about ComCo Southeast Asia and Camp Comco, check out www.comco-hq.com, linkedin.com/company/comco-hq or its official Facebook page at www.facebook.com/comco.southeastasia. 

It is also on Twitter and Instagram with the handle @comco_sea.



5th Philippine SME Business Expo to launch on 3rd of November 2017

The 5th Philippine SME Business Expo (PHILSME) is only a few months away. Now on its fifth year, the Philippines' largest business-2-business expo, conference, and networking event dedicated for small and medium-sized enterprises is set to launch on November 3, 2017, at the SMX Convention Center, Mall of Asia Complex, Pasay City.



This 2-day event is organized by Mediacom Solutions Inc., a leading trade fair organizer in the Philippines. PHILSME will feature 118 exhibitors and expects 10,00 visitors to attend. Some of the esteemed exhibitors this year include Regus, FedEx, AirAsia, Cisco, MediCard, Esquire Financing, Salarium, SkyBiz, Value Peso, Maria Health, Master Siomai, TAPI, Mybetterpayroll and Quadrant Alpha Technology Solutions.

Small and medium-sized business owners will be able to find solutions suppliers to grow their business. The expo will also present options for aspiring entrepreneurs who are seeking different business opportunities. There will be also an interactive 2-day program where visitors can learn about the latest business solutions and opportunities the country has to offer for SMEs.



Visitors can register online to attend the event for free on both days and get a chance to meet face-to-face with industry experts and network with professionals.

“Our agenda at PHILSME is to help small and medium-sized business owners to find great solutions in order to grow their businesses and to be competitive in this fast-growing economy. 99.5% of registered business are MSMEs, but they only contribute 30% of the nations GDP. With an annual GDP growth of almost 7%, the Philippine Economy is in a sweet spot and we like to help SMEs to be able to take advantage of this momentum. At PHILSME small and medium-sized business owner will get the chance to build lasting business relationships and find new business opportunities” says PHILSME organizer and CEO of Mediacom Solutions Inc., David Abrenilla.


If you are interested to attend PHILSME 2017, register online for free at www.philsme.com

For booth or sponsorship inquiries call +6325094792, or +639273951575, email sunshine@philsme.com. Connect with thousands of SMEs via Facebook at www.facebook.com/PhilippineSMEBusinessExpo




ABOUT THE ORGANIZER
Mediacom Solutions Inc.(MSI) is a leading Philippine exhibition and convention organizer. MSI is the organizer of the Philippine Investment Expo and Conference, the Philippine SME Business Expo, the Visayas SME Business Expo, the Mindanao SME Business Expo, the Philippine Property Expo, the Cebu Property Expo, the Entrepreneur and Franchise Expo and the Baby, Kids and Family Expo Philippines. For more information visit www.mediacom.ph.

October 14, 2017

Converse announces collaborative One Star Collection with Engineered Garments

CREATIVE DIRECTOR AND FOUNDER DAIKI SUZUKI OF ENGINEERED GARMENTS SET TO RELEASE SPECIAL EDITION CONVERSE ONE STAR 


Converse and Engineered Garments have come together to introduce a new collaborative line of One Star sneakers. Engineered Garments Creative Director and Founder, Daiki Suzuki issues a collection that reflects his personal journey and relationship with Converse and plays on his affinity to reinvent and reengineer, while keeping with the shoe’s iconic look. 

The Converse x Engineered Garments One Star collection is available in four iterations of the classic One Star logo including the Star Chevron, Stars & Bars, and two variations for the customary star. Suzuki recalls a specific era for each style all representing silhouettes of his personal favorites from Converse.



 

The collection is available in four premium leather colorways including Olive, Navy, White, and Black. Aligned with Suzuki’s ethos of conceptual design through experience, the collection provides a lense on Converse’s daring versatility through the years.

Founder, Daiki Suzuki says of the collaboration, 
“When approached with the project to work with Converse the idea came from wanting to tell a bit of the history of the company, first and foremost. Chuck Taylor, for us is a perfect shoe that we weren’t sure we could add or subtract to, its remained almost unchanged all this time. The One Star or rather the iterations after the “Leather All Star” was a canvas we thought could be mined to create something new. 
“For Nepenthes/Engineered Garments, we have played around with the idea of twisting ideas together, creating negative/positive’s in one pair of shoes. In attempting to create something new, we thought it would be best to start the relationship by revisiting the past and melding the first four (after that “Leather All Star”) models into one. Doing them all at once will have memories for some, seeing them come out when they did and for others it will be a lesson on how things can change subtly over time. For myself it represents my youth, memories I hold dear.”

The sneakers are leather-lined with an Engineered Garments branded logo illustrated on the shoe’s sockliner. Each pair are housed in Engineered Garments premium packaging with tonal cotton laces.

The debut Engineered Garments Converse One Star collection is exclusively available in Commonwealth, SM Aura for Php 5,990.

For more of Engineered Garments Converse One Star, visit www.converse.com.ph and follow www.facebook.com/Converse.PH and @converse.ph. 

#ConversexEngineeredGarments




About Converse
Converse Inc., based in Boston, Massachusetts, is a wholly owned subsidiary of NIKE, Inc. Established in 1908, the Converse brand has built a reputation as “America’s Original Sports Company”™ and has been associated with a rich heritage of legendary shoes such as the Chuck Taylor® All Star® shoe, the Jack Purcell® shoe and the One Star® shoe. Today, Converse offers a diverse portfolio including lifestyle men's, women's and children’s footwear, apparel and accessories and is sold globally by retailers in over 160 countries. For more information, please visit media.converse.com and follow @converse.


About Engineered Garments
Engineered Garments is created by NYC based Japanese designer Daiki Suzuki. Daiki was inspired by his career in retail and later on in buying and sourcing product for the Japanese market. He has had stints designing for Woolrich’s Italian licensee holder, WP Lavori in Corso, with a niche line called Woolrich Woolen Mills. He founded Engineered Garments in 1999. EG has a strong cult following among fashion and millennial consumers that love his new take on American Sportswear with a streetwear twist and has established him as a force in menswear fashion. EG is part of the Nepenthes Umbrella of brands with a flagship store called Nepenthes NY in nyc.

October 13, 2017

Thor and Hulk tour SM for Marvel Studios’ Thor: Ragnarok


In line with the upcoming theatrical release of Marvel Studios’ Thor: Ragnarok, SM Lifestyle Entertainment, Inc. and the Walt Disney Company unveiled life-size gladiator figures of the mighty Thor and the Hulk in an interactive exhibit that will tour SM malls around the metro.

Marvel fans got a sneak peek of the upcoming sequel for Thor through a series of iconic displays and immersive activities at the launch in SM Southmall Las Piñas. Midgardians had endless groufies at the interactive Thor-inspired photo booth; game buffs were the first to try out Marvel Studio apps such as Marvel Future Fight, Marvel Contest of Champions, Marvel Puzzle Quest, and Marvel Avengers Academy; enthusiasts got a first look at the exclusive Disney merchandise of Thor, Hulk, Loki and Valkyrie; and the crowd gawked at the life-size recreation of the two lead characters, Thor and Hulk, who in one exciting scene, battle each other in a deadly gladiator match. 

The electrifying Thor: Ragnarok exhibit celebrates the anticipated comeback of the god of thunder in his self-titled movie. Thor: Ragnarok will be the first Marvel Studios’ film to introduce a major female villain in an epic race against time to prevent the destruction of Thor’s home world. 

Only seen in IMAX, select key scenes of the movie will be expanded, filling more of the screen and delivering the audience 26% more of the image than standard theatres. Marvel Studios’ Thor: Ragnarok will premiere in all IMAX Theatres and SM Cinema branches nationwide on October 25.

Complete your movie experience and get a taste of Asgard on earth by visiting the Thor: Ragnarok installation yourself as it tours your favorite SM mall

The Thor: Ragnarok roving exhibit will be at SM Southmall from October 7 – 15, in SM East Ortigas on October 17-22, and in S’Maison MOA on October 24 – 31. 

Catch Marvel Studios’ Thor: Ragnarok in IMAX and SM Cinema from October 25. Buy your tickets in advance through www.smcinema.com

For more information on Marvel Studios’ Thor: Ragnarok, like and follow SM Cinema on Facebook or @SM_Cinema in Instagram.

Health Talks: Merck Philippines on its 5th year of Fertility Awareness Campaign presents “Bridging Baby Steps" program to give means and ways to combat infertility

Merck Philippines remains true to its legacy of its continuous advocacy on fertility awareness. On its 5th year of Fertility Awareness Campaign, Merck remains committed to changing lives of couples with fertility problems. 

The local arm of the world’s oldest pharmaceutical and chemical company, Merck Philippines has been proactive in their fertility awareness campaign since year 2013. 



This year, the campaign, which is aptly named “Bridging Baby Steps,” aims to continue education on infertility and raise awareness about the in-vitro fertilization (IVF) methods available in the country through seminars and information dissemination. 
World Health Organization (WHO), defined Infertility as “a disease of the reproductive system defined by the failure to achieve a clinical pregnancy after 12 months or more of regular unprotected sexual intercourse.” 

Turning Dreams to Reality 

Infertility is related to a person’s socio-cultural practices, including the marrying age, educational status, and professional goals. Data from a Synovate survey in 2011 shows that one out of 10 Filipinos are suffering from infertility. 

Dr. Virgilio M. Novero Jr., head of St. Luke’s flagship Center for Advanced Reproductive Medicine and Infertility (CARMI) said that a couple’s fertility can also be affected by issues in the female and male reproductive systems, as well as various medical conditions that can affect the quality of the egg and sperm cells.


The ART of Procreation

Infertility should not be the be-all and end-all for couples, as there are means and ways to this. 

One available method for childless couples is Assisted Reproductive Technology (ART). This treatment procedure enables multiplication of ovarian follicles and facilitates egg cell retrieval. During the process, embryos will be formed outside the body of a female patient and will be transferred once the “cultures” are successfully formed. Patients who are suffering from severe sperm deficits, blocked fallopian tubes, unexplained infertility, mild endometriosis, and ovulation disorders can be candidates for this treatment. 

With regards to IVF being risky, Dr. Novero shared that the success rate of such procedure has grown tremendously over the past years. He said that about six million children around the world were born via IVF. 

Dess Cartaῆo, Sales & Marketing Manager for Fertility, Merck Philippines said:  “As they say, ‘where there’s life, there’s hope.’ We, at Merck Philippines, understand the heartaches of couples who can’t conceive a child. We want to let them know that there are means and ways to combat infertility.  

Join “Bridging Baby Steps” on October 21, 2017 at EDSA Shangri-La Manila.
 
Visit www.facebook.com/fertilityawarenessphilippines to know more about infertility and IVF in the Philippines, 

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